How to Read Trackable: Business in an IoT & Biometrics World DOC
Trackable provides a comprehensive overview of the IoT and Biometric market and opportunities of leveraging these in consumer markets. The book also provides a 20,000-foot view of the underlying technologies driving the IoT and Biometrics. However, the emphasis of the book is on the business side. Some of the main topics covered are: • Impact on the Customer & Buyer Journeys• Key IoT & Biometric Markets & Technologies –e.g., Ambient Computing• Data & Technology Challenges-e.g., sensor data processing & hygiene• Machine Learning 101• Digital Tracking-location and mobile app tracking• Identity Resolution & Cross-Device Tracking • Business Models: Digitization, Outcome Subscription Models & New Revenue Streams• Techniques & Skills- Service Blueprints, Design Thinking, Contextual Marketing, Marketing Automation, Modular Designs, Auto-replenishment, Anticipative Sales, Beacons, Facial, Hand & Voice Payments • Voice: Branding, Strategies & Tactics • Face & Voice Emotion Analytics• Retail & Video Analytics • The Role of Loyalty Programs & Privacy Law Restrictions• Overview of Privacy Restrictions, Best Practices, and Social Scoring
