Analytics for Customer Insights: A Non-Technical Introduction
Analytics for Customer Insights: A Non-Technical Introduction

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This book is a quick an easy introduction to the techniques used in marketing research. Using no mathematics or formulas, this book explains all major analytic techniques used in marketing research. The techniques explained in this book include:* Factor Analysis* Discriminant Analysis* Boosting* Logistic Regression* Turf Analysis* Regression Analysis* Price Sensitivity Meter* Random Forest* MaxDiff* Decision Trees* Perceptual Mapping* Structural Equation (SEM)* Cluster Analysis* Conjoint Analysis* Support Vector Machines* Naive Bayes* Path Analysis* Artificial Neural Network

  • Released: February 24, 2020
  • Author: Chuck Chakrapani
  • Rating: 4,2
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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