Creating a truly remarkable customer experience has long been known as the competitive advantage that can transform your business results. But how does a business consistently provide this high-quality experience? What are the steps? How is a customer experience initiative measured? How does it improve the bottom line? Thriving in the Customer Age provides a simple framework with eight key marketing metrics that can be applied and used to measure your customer experience initiative results, tied directly to the bottom line.All organizations have a customer journey, and many are grappling with how to meet increased customer expectations. Due to the internet age, world-class experiences are shared easily and often, and the remarkable customer service experiences that were once rare are now showing up in social media feeds regularly, becoming an expectation that all organizations are judged against. To rise to this challenge, every business must understand customer journey principles, how to apply them, and how to improve. In Thriving in the Customer Age, you will learn about the customer journey and a guiding framework spanning all stages of the customer experience. The book explains how every metric impacts your organization and how you can best utilize each to provide a stellar customer experience. This book will provide you with the knowledge to make actionable changes within your business or organization. Taking companies out of the old business model that started with the product and forcing it on customers. Instead, putting consumers at the center of a business’s marketing and sales processes. Some key take-aways within Thriving in the Customer Age include: -Optimizing the sales process and business management processes -Improving customer service initiatives -Attaining business marketing goals -Mapping the customer journey -Lead generation strategy -Maintaining and improving customer relations and loyalty -Measuring key marketing metrics -The future of the customer experience -Worksheets and templates to build up your own customer journey experienceEveryone knows the customer is the most important part of your business. With this book, you can improve your own organization’s customer service and sales process and drastically transform your business results.