How to Download What Every CIO Wants: A Guide for Global Technology Salespeople RTF
You know your technology product or service is a winner, but you can never seem to get the attention at C-level it deserves. Written by a senior IT executive who has bought over $30B of technology products and services, the book spells out the rules of engagement and how to foster trusted advisor status in the C-suite.How would you like your customer's CIO tell his team to do business with you? What Every CIO Wants is written for you, the global technology salesperson who needs to understand the motivations, fears and focus of the enterprise IT leader.Discover the four types of CIO, the three types of business, the four categories of business opportunity to help you craft your messages, engage and win the trust of your customer. Avoid the Go Away Little Person syndrome and win.
