Have you ever thought of using music in your business' marketing strategy? Or as a tool to enhance your customer's experience while at your firm's premises?These and many other possibilities first start by learning what's your customer likes. By knowing how they process sound and music you can adjust your ads, in-store background music, or any type of music-based strategy to your customer's preferences.Each step of this book is supported by thorough research and practical experience in audio branding. "How to Hook Your Audience With Music" is written for marketers, publicists, entrepreneurs, creatives, business owners, and anyone who looks for new ways to reach their audience. Possible outcomes include (but not limited to): - Increase in purchase intention- Enhanced customer experience- Stress reduction- Reinforcement of customer loyalty- Decrease in waiting time perception- Sales boost. You’ll get an evidence-based guide to boost the relationship with your customer and allow key musical elements to help you in this endeavor. Your customers will have a much more tailored experience at different touchpoints and this will reflect positively on your business. Music is a powerful tool, you just have to learn how to use it.