It is important to analyze the data in order to understand the user's behavior on your website. This book helps you in mastering the analysis of different forms of data on the website. The analysis helps in making a website user friendly and hence improving call to actions. It is a helping hand in tracking the various metrics like- -Visitors Metrics. -Content metrics. -Goal Matrix. Along with it, the book also guides in identifying your targeted audience and in turn increasing your leads and sales.It helps to understand the major goals of the website and outline those in a way that it reaches to the audience as the way we want.It also helps to measure the key performance indicators which are crucial to business or website to improve their performance. Inclusions in the book are--What is c? -Purpose of a web Analytics. -How to use web analytics.-The 5 “whs” of web Analytics.-How to choose web analytical tools. -Various metrics to track the analysis. -What are the key performance indicators? -What is Google web analytics? -Setting up Google web analytics. -How to make sure web analytics work for your website. -How to increase your site visibility to web Analytics.