In our world, entities and actions are always coming together to form new outcomes. Literally “everything” is a combination of multiple “things” brought together in some way, directly or indirectly. Like gravity, aggregation, as defined in this book, is a powerful, omnipresent force that constantly brings entities and actions together in various ways, for various reasons, with varying outcomes and value. Aggregation is driven by human nature and causes the unstoppable generation of new ideas, execution of new efforts, and realization of new innovations, that result in new successes and greatness of all kinds. For outcomes that rise to some level of greatness, special aggregations that deliver significant value are required. Whether for a person, product, company, or concept, how do you evaluate, choose, and influence the appropriate aggregations that will lead an endeavor to greatness? In this mind-opening book, Norm Bowen explores the patterns, principles, and analyses of aggregation, and provides the insight, instruction, inspiration, and tools to prepare you to effectively use the force to create your greatness, as defined by you.