Frank, opinionated, and – with 30,000+ subscribers to his e-newsletter, The Direct Response Letter – Bob Bly dispenses advice, wisdom, and strategies on having a successful business and a happy life on a weekly basis. In this book are over 100 of his most popular columns, including:•Avoid the “solving false problems” mistake in your advertising. Page 50.•How to differentiate yourself from the competition. Page 78.•Is creativity overrated? Page 143.•10 ways to add urgency to your ads. Page 164.•A little-known copywriting technique for making clients happy. Page 202.•The power of contrarian copy. Page 172.•9 ways to become a financially secure freelancer. Page 42.