In 2018, Business Futurist Adi Yoffe concluded her annual trends’ report with the words of the poet, “it’s the end of the world as we know it”. "Next” is a refined blend of both intellectual theories and business praxis. Surely this book is a must-read in times of uncertainty and change." - Professor Yoav Ariel of Tel Aviv University“How one Israeli is predicting the future.” - The Jerusalem PostIn the midst of a global pandemic, a disruption of unheard-of proportions, in a world that is changing faster than ever before – is there anything we can cling to? Can we imagine what the day after would look like? Can we identify the phenomena generated by Covid-19 that would outlive the virus and change human politics, behavior and economy?In this clear, simple manual, Business Futurist and Trends Expert Adi Yoffe draws an easy-to-use process, through which every person can identify and predict the future trends that will affect them and their business. This is, of course, not limited to times of global crisis, but it is applicable at every turn, whenever one wishes to plan for the next step. Adi Yoffe, a leading Business Futurist, presents her methodology for forecasting, developed through years of consulting leading business corporations, NGOs and governmental institutions. “NEXT” will provide you with a useful toolkit that will help you navigate our disruptive world. The COVID-19 pandemic is a disruption of unknown proportions. It has altered our reality like nothing we have yet seen. This disruption instantly became a global trauma: our routine was brought to a halt and every aspect of our lives was immediately changed. From people free to travel, congregate, socialize, work - we became people under curfew, travel restrictions, social distancing and unemployment. The corona pandemic will create a new playing field - the rules and extent of which is still unsettled.It has become clear to all that we can no longer afford to forego preparing for the future. The preoccupation with the future is not a privilege owned by certain types of companies anymore. It is becoming a real necessity for every person.“A methodological guide, written in a fluent and approachable language, on the way people, companies and organizations can cope in today’s reality.” - Xnet Adi Yoffe, an experienced business futurist and trendologist, is one of the field’s pioneers in Israel.