The Sales Checklist™ – Get It Right Every Time provides an innovative, easy to use checklist to avoid missing critical steps and minimize losses in complex sales. The Sales Checklist™ empowers sales professionals to immediately have a higher baseline of performance by reminding them of the necessary steps in a sales process where missing one step potentially has the same consequences as missing all the steps. Checklists minimize avoidable failures due to lack of attention, memory, or thoroughness.In today’s complex selling environment, knowing how to ask questions, develop trigger events, make presentations, handle objections, etc. is not enough. Knowing what to do, and not missing steps, is just as critical. Pilots know how to fly airplanes, but they use a checklist to make certain they don’t miss a step; they need to get it right every time. It’s the same with salespeople, to get it right every time, they need to use The Sales Checklist™. The Sales Checklist™ is easy to use, simple to coach, and produces immediate results.