Artificial Intelligence (AI) has become our "invisible" a companion that we can't live without. We rely on these companions to remind and support us through everyday tasks such as: Greeting us in the morning with our favorite news or podcast, autocompleting our texts, discovering the best route to work, recommending movies and music for us to listen and more.As much as we fear AI may take over the world one day, we also have become more and more comfortable with machines intermingling in our daily lives. These intelligent machines also have the same impact on business applications and our jobs. In her third book, The Modern AI Marketer, Didner takes marketers on a journey starting with the history of AI, to AI applications in modern marketing, and how to drive AI initiatives at work. It includes useful resources such as books, podcasts, and blogs to further expand your AI knowledge. Didner shares multiple use cases such as how to apply them as a valuable marketing or sales enablement marketing engagement tool. This eBook is for marketers, and sales professionals, who work directly in or support marketing strategy development, outbound marketing, demand generation, content marketing, account-based marketing, and sales enablement. If you don't know much about AI and want to know how to make of it as a marketer and sales professional, check this book out.AI, not a fad. It's here to stay. Find out why and let's get started.