Pick up a newspaper, turn on the TV or radio, or log onto a news website and you will discover a plethora of experts offering insights on the day’s events or providing tips to help readers, viewers, or listeners improve their lives. But these experts and the media didn’t find each other by happenstance. In Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage, Marsha Friedman— bestselling author and founder of News & Experts—reveals how to build your brand by becoming one of the go-to people the media turn to again and again. Marsha has helped thousands of top professionals develop and enjoy the status of being known in the media and in society at large as leading authorities in their fields. Now she’s here to share her knowledge and help you do the same. In Gaining the Publicity Edge, you will learn how to• understand the needs of the media;• successfully pitch yourself to journalists, producers, and hosts;• determine which medium is the best match for you and your message;• give a great interview; and• leverage your media coverage to build your brand as an expert.Let Marsha’s expertise help you gain the coverage you deserve as an expert in your field!