After working with thousands of elective medical practices nationwide and selling over $18 million for our clients in 2018, we are sharing the step-by-step method for you to create these same results! The 1 Hour Sales Event Plan is the planning process we do with clients to cover logistics and everything needed to create a successful sales event. Learn the difference between an open house and a sales event. This consultative and educational approach enables practices to completely eliminate discounting and increase their net profits. The quarterly event system contained in this book is your profit solution and easily implemented without additional staff or large marketing budgets. Quarterly sales events with strategic event types can easily boost sales in key areas in order to create a thriving plastic surgery, elective medical or cosmetic practice. Take this shortcut to profit and let us save you time and money along the way!