Most startups fail, even the ones with great products. It's the Golden Age of the entrepreneur. Hundreds of thousands of new businesses are started in the US alone every year. A plethora of tools and platforms make it easy to bring new apps and services to life.But a great product is not enough.A great idea needs a smart strategy to reach the right market. In Beyond Product, marketers Todd Wilms and Jill Soley bring over 50 business leaders, entrepreneurs, and investors together to help founders take their organization through each stage of growth, overcome obstacles and learn from common mistakes.You'll discover: What marketing work needs to happen long before a product is builtWhen to bring on the first marketing hireHow to find great resources--even on a budgetWhat founders should focus on at each stage of their growthHow founders can control their exit, even if it is far in the future"THE marketing book for non-marketers. Startups, small business owners, even product managers at larger companies, this book is for you."