Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital marketing. They are essentially “flying blind” and hoping they find something that works. Instead of having a real plan, they utilize tactical initiatives and believe it is the same thing as strategy. However, it’s not. Those are individual tactics and not a full plan, which you need if you hope to succeed.When the POINTS Methodology is used, it can help to provide companies with the essential roadmap that is needed to develop a powerful digital marketing strategy. Having a plan in place, knowing the steps you need to take, the tools and steps to sustain your strategy in time, will make successful digital marketing much easier.