Living Brands
Living Brands

How to Read Living Brands MOBI

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped people survive and thrive. Living Brands deciphers this source code of human behaviour and helps marketers, consumer insights managers, innovation managers, communication experts, designers, PR professionals and brand owners bring brands to life. Living Brands puts forward THE WHEEL OF MOTIVESTM, a tool which goes beyond consumer psychology to establish the links between different disciplines and help practitioners create powerful brands and concepts, increase efficiency of consumer touchpoints, build narratives that engage consumers at a profound human level, and increase the chance of success for new products and new markets. The methodology it describes has already been leveraged by such companies as Coca-Cola, Unilever, L Oréal, Johnson & Johnson, Heineken, Philipp Morris International and other leading CPG companies.

  • Released: September 30, 2018
  • Author: Dr. Constantinos Pantidos
  • Rating: 5
  • Publisher: LID Publishing (September 30, 2018)
  • Total Page: 500 pages
  • File Size: 8229 KB

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