Retail Marketing Management: The 5 Es of Retailing
Retail Marketing Management: The 5 Es of Retailing

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In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing:- Entrepreneurial, innovative and customer-centric mindset- Excitement- Education- Experience- EngagementThese are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today’s challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

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  • Released: February 24, 2020
  • Author: Dhruv Grewal
  • Rating: 5
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB
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