In his page-turning debut, Scott shares hard-core experience and practical actions any business can take to create a winning workplace culture. It has received praise from business leaders like Chip Conley and Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer’s top 300 mobile and top 500 e-commerce lists. All while having fun & delivering more to customers, business partners & employees.Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world and finding a strategic way of life.Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, marketing in the digital world and finding a strategic way of life.Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot.The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn’t imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles. Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but often fall short on them at work. Why? Is it fear? Is it work culture? Actually, it’s a mixture of both. This book shares the principles that transformed RealTruck as a business.