Small is the next BIG story at retail – small as in local independent retailers. Learn how to tap this emerging retailing trend, fueled by the desire of the highest-potential and highest-spending customers’ passion for a new shopping experience that they can’t find at the mall, in the national chains or in big box stores. This trend will reshape the retail landscape over the next decade.Discover 7 simple steps to transform your store from ordinary to extraordinary and learn from 17 of the nation’s best specialty retailers about what makes their shops POP!Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience that’s irresistible to the most profitable shoppers looking for something special.Why small is the next BIG story at retailIf you operate an independent retail store that has survived the Great Recession, or even if you have opened such a store since the official end of the recession in June 2009, you are in the sweet spot of the consumer retail economy for at least the next decade. The next big story for retail will be small, as in small independent retail businesses.Success at retail is less about WHAT you sell, and more about HOW you sell it!Main Streets and the independent retailers that thrive there are on the cutting edge of this shift in retailing. While the Great Recession took out a wide swath of retailers, the successful retailers that remain represent, by and large, the best and brightest. They have come through the worst and emerged onto the other side stronger, smarter, and more resilient.This emerging retailing trend will be fueled by the desire of the highest-potential and highest-spending customers’ passion for a new shopping experience that they can’t find at the mall. It will reshape the retail landscape over the next decade. Specifically, demographic shifts, with both aging Baby Boomers and young Millennials looking for a more personal shopping experience, as well as heightened expectations from affluent consumers will favor the special services and products that only local small businesses can provide.Customers will seek these smaller stores for different reasons, based on their demographic, socio-economic, and psychographic outlooks. As a result, growth at mass will slow down and profits will shrink. The next decade will see a great winnowing down, restructuring, and right sizing of mass-market retail, which will give a new opportunity to independent specialty retailers.The secret of success for inspired, creative independent specialty retailers to prosper is the ability for them to really know their customers and deliver the valuable, unique shopping experiences these demanding, savvy, eager-to-be-pleased consumers crave. Shops that POP! 7 Steps to Extraordinary Retail Success is a book about and for independent specialty retailers who want to thrive in this new shopping environment.Shops that POP! 7 Steps to Extraordinary Retail Success, will show you how to craft a retail shopping experience that’s irresistible to high-value shoppers looking for something special.