Adapt Or Die: Small Business Marketing in a Google World is your ultimate digital marketing guide to completely dominating your market. Throughout the pages of this book, you will learn some of the exact strategies we use to give our clients a unfair advantage in this market. Using these strategies on online platforms, it will become almost impossible for your target market not to notice you. The Book Reveals the following:•Conducting Traffic Studies – How to discover your target marketing and which search terms will bring them to your website •Landing Page Optimization – Must haves to get web visitors to take action & contact you•Ad Strategy, Copy & Design – How to create compelling, attractive content for your prospects to take action•On Page Optimization – Do you have the right content & titles on your website to attract your market?•Off Page Optimization – Strategies for Link Building / Guest-blogging•Content Development – How to ensure that you have relevant, regular, unique content that search engines love so much•Reputation Marketing – What are people saying about you? Enable Monitoring & systems to facilitate positive rankings•Re-marketing – Recapture visitors, Augment brand image•AdWords Management – Bring pre-motivated, interested buyers to your front door•Web Analytics Tracking – Track how many people are coming to your website, & how long they’re staying•Facebook Marketing – Target the right audience on Facebook with your content or offerThe choice for you is clear, shred money on marketing that doesn't work as well as it used to or invest in your online presence; Create a sustainable, long term advantage so your business can grow, thrive & roar in a Google world.