Make every sales call count and be the ONE ad rep advertisers want to talk to! With DISCOVER Questions® , you will be able to differentiate yourself from the pack, create value for your advertisers and connect in ways you never knew were possible. The research (20+ years with media sales reps and account executives like you!) and anecdotes from actual sales calls to advertiers will show you exactly how to become more effective in all stages of your sales process. You will advance the sale more efficiently when you use DISCOVER Questions® and the sales approach described in this book.