All communication is persuasion based. Whenever we open our mouths to speak, it is to create some kind of outcome. Even when telling jokes to our buddies we are "persuading" them to laugh. Even our nonverbal communication is intended to create a specific outcome, even if it's unconscious to both parties. By understanding the structure of persuasion, you can easily leverage it to your benefit. When you learn that the secret is to create a mutually beneficial outcome, communicating with others will be more fun, more effective, more sexy and much, much more profitable. This guide will teach you everything you need to know to become a master of easy influence. Whether you're in sales, talking to your spouse, or getting ready to start a conversation with that sexy person across the room, the skills you learn in this book will help you succeed.