How to Read The Creative Professional's Guide: How to Write Better Proposals RTF
It won't come as a shock to hear that very few creative people enjoy writing proposals. There are so many more...well, creative things you could be doing, right? They take forever to write, the results can be hit or miss and let's face it, they aren’t very sexy. But you know all this.So what if you could wave a magic wand and have more confidence in your proposals? What if you could reduce the time you spent away from more exciting work? And what if you could actually make more money per proposal? All of this is possible!Proposals form part of a larger process...It took me years to realise that writing a compelling proposal was both achievable and repeatable. But my real "Aha" moment came when found I could sell a client before even starting my proposal. The proposal became a link in the chain and a simple confirmation of everything I’d learned from the client up to that point. The only thing left was to put a price tag on it and get it signed. My proposal acceptance rates shot up to a whopping 92%, and I'm no genius! Of course you can’t do this with any old lead that hits your inbox. You need to put in a little extra leg-work, as does the client. But if you can dig a little deeper and find out what truly ails your client, well, the possibilities are endless.Here's what you'll learn in the book...•What a proposal is and what a proposal is not•Why most proposals fail and how to avoid the common pitfalls•How to increase your chances of winning a proposal before you've even written it•How understanding a client's real needs will win you more projects•How to master client interviews, even when you’re not a salesperson•What to include in a proposal•How to use language that your client will understand•How to compete with yourself on pricing•How and when to use Value Based Pricing•How to focus on your client and not on your skills•How to make best use of templates and reusable resources•Tips and tricks from interviews with some of the best creative consultants from around the globe
