Product Design & Development (Irwin Marketing)
Product Design & Development (Irwin Marketing)

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Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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  • Released: April 28, 2015
  • Author: Karl Ulrich
  • Rating: 4,4
  • Publisher: McGraw-Hill Higher Education; 6th edition (April 28, 2015)
  • Total Page: 448 pages
  • File Size: 18187 KB
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