NOTE - There is a newer version of this book available!Get the #1 WSJ Bestselling LATEST Edition of this book: Non-Obvious Megatrends (released in January 2020). This is part of the Non-Obvious Trend Series, a decade long project to share the most fascinating trends shaping our world. Every year there was an annual edition of this book and the newest edition (Non-Obvious Megatrends) is a #1 Wall Street Journal Bestseller and includes an appendix featuring ALL the trends from this edition of the book as well as new updated insights. Wall Street Journal Bestseller#1 Amazon Kindle Business Bestseller#1 in Marketing#1 in EntrepreneurshipTOP 50 of ALL Kindle BooksWhat do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that’s exactly the point. For the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves. In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.Trends featured in the report include: Everyday Stardom, Selfie Confidence, Branded Benevolence, Reverse Retail, Reluctant Marketing, Glanceable Content, Mood Matching, Experimedia, Unperfection, Predictive Protection, Engineered Addiction, Small Data, and Disruptive Distribution.In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from past years, providing an honest assessment of what came true, what was a dud, and why it matters. In the end Non-Obvious is a book that will show you how to think different, curate your ideas and get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.