Feel Free Read Next: Reinventing Media, Marketing and Entertainment PDF

“Peter Dekom provides simple solutions and practical information for anyone trying to effectively communicate in today's modern society. His insights help us understand how technology has created a disconnected and polarized world.”Ron MeyerPresident & Chief Operating Officer, Universal Studios“Even with detailed tracking and complex metrics, you have to take active control of your own professional future. Just following your own children doesn’t always tell you what’s NEXT. For those in search of “out of the box” thinking, Peter Dekom’s book shatters the myth that the box even exists anymore. Dekom creates an easy-to-follow path that allows content creators and marketers to survive and thrive in the chaos of constant social and technological change. He summarizes and simplifies the seemingly elusive new rules of reaching audiences and consumers in appropriate ways with appropriate messages.”Mark CubanTelevision Personality, Author, EntrepreneurOwner of Dallas Mavericks, Landmark Theatres, Magnolia Pictures,Chairman of HDTV cable network AXS TV“The media and entertainment industry is undergoing major and rapid changes. We frequently witness new technologies, political, cultural, and sociological trends. Peter Dekom clearly identifies and lucidly articulates these trends. By organizing fragmented phenomena into basic rules, he also presents insightful managerial implications for companies attempting to experiment, cope, and survive under such unstable environmental conditions.”Jehoshua EliashbergSebastian S. Kresge Professor of MarketingProfessor of Operations & Information ManagementThe Wharton School“An insightful examination of this seminal moment in the history of communications and marketing — but it's more than that, too. It's a survival guide for anyone who has to motivate consumers and a welcome relief from the onslaught of information that merely identifies the problem. Peter offers workable solutions for those of us in the trenches.”Jim GallagherMarketing Consultant & former President of Marketing,Walt Disney Company“It has been said the true genius of creativity is the ability to relate that which has previously been unrelated. The great minds through time have shown us this ability: Newton, Gates, Einstein, Bezos, Jobs, Darwin, Zuckerberg etc. … This same ability is Dekom's real strength. Most of the trends he discusses are already part of our daily lives. But Dekom puts the pieces together and builds a framework of linkage and understanding that is both fresh and insightful. This is the real power of Next.”Peter Sealey, PhD,Former Coca Cola Chief Marketing Officer,Former President of Marketing & Distribution, Columbia PicturesHas also served on the faculty of UC Berkeley Haas School,Stanford Business School & Claremont Graduate University“If you plan to create or market anything in the next decade, you need this book right now. Peter Dekom synthesizes big data and big insights into a roadmap for how to succeed at media and messaging, and shows you how to stay ahead of the next curve.”Adam LeipzigCEO, Entertainment Media PartnersPublisher, CulturalWeekly.comFormer President, National Geographic FilmsNEXT is an exploration of the impact of social upheaval, hyper-connectivity in the mobile and Web-driven universe and the enhanced and accelerated rate of change that have forever altered how we communicate with and to each other.With such massive change comes massive complexity, and some rather significant redefinitions of who we are and how to reach each other with entertainment, messages and marketing.NEXT is also a road map through these seminal changes, an explanation of what these changes really are and how to use this new world to your and your organization’s advantage. And most importantly, NEXT is a directive of what to embrace and what to avoid in such communications efforts.