Consumerology: The Truth about Consumers and the Psychology of Shopping
Consumerology: The Truth about Consumers and the Psychology of Shopping

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This new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.

  • Released: February 24, 2020
  • Author: Philip Graves
  • Rating: 4,1
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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