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For four decades, Lee Clow has created and shepherded the kind of advertising ideas that move businesses and move us emotionally. He first garnered global attention with what is still considered the greatest Super Bowl commercial ever--Apple's 1984. Working closely with Steve Jobs, Lee Clow went on to create additional advertising for the launches of the iPod, iTunes, iPhone, and most recently, the iPad, and he coined the tag "Think Different." Lee Clow was also instrumental in creating Nissan's "Enjoy the Ride" campaign, and was behind creative work for Adidas, Nike, Reebok, Pedigree, and countless other multinational brands. Due to his bottomless well of creative ideas and his radical advertising philosophy, Lee Clow has become an icon within the advertising industry and one of its most visible spokesmen. Yet, this living legend has never assembled his wisdom, wit, and positions on advertising, business, and life in a single place--until now. leeclowsbeard is the first compendium of the thinking that drives and has driven the most influential creator in the advertising business. But it is no mere collection of quotes--it was written by Lee's iconic beard in the form of Tweets. Yes, since 2009, the wisdom of Lee Clow has actually been dispensed to followers of @leeclowsbeard on Twitter. This printing, in book form, marks the first time a selection of Lee's beard's wisdom is available in one place. It's a must-read for anyone involved in advertising, marketing, business at large, and creative fields of all types. The brainchild of a Midwestern writer/creative director named Jason Fox, @leeclowsbeard seeks to channel Lee's knowledge, offering crumbs of advertising wisdom allegedly collected within Lee's beard over the past decades. Today, @leeclowsbeard boasts over 35,000 followers and has served up over 1,000 bits of advice--about 300 of which appear in this book.

  • Released: February 24, 2020
  • Author: Jason Fox
  • Rating: 4,8
  • Publisher: Ebook Digital Agent
  • Total Page: 250 pages
  • File Size: 20000 KB

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